Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data science algorithms and predictive analytics tools treat customer behavioral data, such as clicks on a website or purchases in a supermarket, the same as any other data. Instead, this practical guide introduces powerful methods specifically tailored for behavioral data analysis.\n\nAdvanced experimental design helps you get the most out of your A/B tests, while causal diagrams allow you to tease out the causes of behaviors even when you can't run experiments. Written in an accessible style for data scientists, business analysts, and behavioral scientists, this practical book provides complete examples and exercises in R and Python to help you gain more insight from your data--immediately.\n\nUnderstand the specifics of behavioral data\nExplore the differences between measurement and prediction\nLearn how to clean and prepare behavioral data\nDesign and analyze experiments to drive optimal business decisions\nUse behavioral data to understand and measure cause and effect\nSegment customers in a transparent and insightful way
